White Plains OktoberFest
The goal of this campaign was to create a fun, vibrant, and welcoming atmosphere that would attract families to Downtown White Plains, encouraging them to engage with local businesses and help boost the local economy.
For the White Plains OktoberFest design, I drew inspiration from Jessica Walsh’s bold and vibrant style. I aimed to capture the fun, festive atmosphere of the event while ensuring it felt easygoing and approachable. Walsh's energetic design approach guided me in creating a visually striking campaign that highlights excitement and joy. The result is a lively and inviting look that encourages people of all ages to join the celebration.
We spotlighted local businesses to attract both loyal customers and new visitors. Our goal was to create excitement around the event, drive foot traffic, and support the local economy.