Bae
I was given the task to create not only a album cover, but a typeface that could express the sound the artist was going for.
Here is a link to my Pinterest to see what inspired me visually
A huge amount of inspiration was in City Pop albums. City pop was a genre of music from Japan that was popular in the late 80’s early 90’s. The content of the music was about the economic prosperity the country was going through at the time. So a lot of City Pop artist would sing about night life as well as having fun dancing the night away. I chose this genre because Yung Bae would heavily sample this genre of music in the album itself.
Here is the Artist Yung Bae
Process
When it cam to the Typeface I wanted to express three words.
Dancing
Fun
Pop
Since dancing was the first word that came to mind I decided to italicize it to give the typeface a sense of movement, because fonts have hips to.
The contrast between the bolder and thinner stroke really allowed me to have fun creating all these different shapes that made it pop out
Front Cover
The album cover was inspired Japanese City Pop, as well as American funk albums. Specifically the art work of Hiroshi Nagai.
Back Cover
The repetitive a effect came from an ad I made for The New York City Marathon to show a runner in motion. When it came to this album I center everything and not only did I get a sense of motion, but I also got the sense of volume like speakers blasting your favorite song.